Young Money rapper Drake has reflected on his career and how he harness the power of the Internet to launch his career in the music business.
From Drizzy’s eyes, he had no idea just how powerful the Internet is, when searching for a way to break into the music industry.
“Initially, I think I just didn’t know what would happen,” Drake recalls. “I was this rapper with a little bit of buzz, the internet was taking over, and I didn’t know the power of the internet at that point. The true power of social networking and the things we are so emmersed in now. There wasn’t an artist that had been 100% birthed from that outlet and I think to be discovered on MySpace, how I was found, and for it to somehow reach Wayne’s ears and for him to feel so confident about it and call me and to release a mixtape on the internet again and have a record somehow go #1 off a mixtape using the internet as a tool. It was all amazing because it was all a first, I can’t remember that happening in my day. Even if you think of 50 [Cent], [Kanye West], and [Young] Jeezy, I remember having hard copies of all of those tapes. I remember it being more about the radio.”
Drake’s ability to mesh mixtapes with the Internet also amazed him.
“So I had my #1 hit off of a mixtape which was unheard of and now, I look at Deuces, a Grammy nominated record off of a Mixtape, that was on the internet, that’s happening now, consistently. It’s crazy for all of that to translate to an amazing career and accolades, but it’s crazy for that to reach as far as the Grammy’s. I don’t know how to put it any other way. It’s really from 40s apartment to the internet to the Grammy awards. That’s the chain of events as far as my music making. I still record at 40’s apartment, I’m in Torono right now recording in his apartment. From 40’s apartment to some mastering studio to the radio to the world on the internet to the Grammy Awards. It’s mind-blowing. That’s the journey I can explain.”
The internet is the number way new talents are being discovered these days.