A week after his former business partner announced his partnership with rival deejay Beenie Man on a new brand of rum called Yaad Swag, Vybz Kartel is planning to announced his own brand of rum due this summer.
Although details are still being withheld, Dancehall HipHop exclusively learned from sources inside the Gaza that the “World Boss” will be making an announcement soon on the release date and name of the spirit.
“Vybz Kartel is the biggest brand in dancehall and we know anything di teacha touch turn gold,” the source disclosed. “I can’t release too much detail because we are currently working on the business and legal aspect before the official launch but it will be the biggest launch in dancehall history.”
The source told Dancehall HipHop that Vybz Kartel will be partnering with Dennis Gordon for the new rum, who he also partner with on Vybz Cake Soap.
Vybz Kartel and his former business partner Corey Todd severed their business ties earlier this month putting an end to the popular Street Vybz Rum brand. The two will go head to head for market share since Todd has partnered with dancehall heavy weight Beenie Man on a new brand of spirit.