Barbadian pop star Rihanna has inked a multi-year deal with the Barbados Tourism Authority to exclusively promote the island as a tourist destination.
Rihanna, who recently spend a week in Barbados drawing massive attention to the tiny Caribbean island, told fans at a concert that there is no place like home.
“I travel everywhere in the world and nothing feels like this place… never,” Rihanna said during the concert. “And it all started like really two streets over from this oval where I grew up, where I was raised, right there in Westbury — singing in the shower, annoying my neighbors. Now I’m back home with a full-on concert for my country. Thanks to you, Barbados!”
As a cultural ambassador for Barbados, Rihanna will be responsible for promoting the destination and advertising campaigns, promotional appearances and on social networks.
Rihanna is also actively lending a helping hand to boost other music acts from Barbados career.
Rihanna picked upcoming band Cover Drive to support her at a show for 20,000 people in her homeland on Aug. 5, which ensured strong notice for the newcomers.
Cover Drive told The Associated Press that backing up Rihanna was the best 20 minutes of their lives and they would love to have an amazing career like hers.
The band, who recently ink a record deal, have a new single coming out called “Lick You Down” due Aug. 28.