Embattled dancehall star Vybz Kartel may just achieve the best thing for his ailing career in the last several months.
The “Dancehall Hero” deejay recently rekindled his friendship and business relationship with businessman Corey Todd.
Corey Todd, who is an American-Jamaica entertainment entrepreneur, severed ties with Vybz Kartel last year in a highly publicized and bitter split.
According to Todd, Vybz Kartel threatened his life after he refused to be bossed around.
The split saw the end of the very popular Street Vybz Rum and a downward spiral of Vybz Kartel image amidst his bleaching scandal.
Sources close to Vybz Kartel, told DancehallHipHop that the deejay reached out to Todd a few months ago and the two have been in contact ever since.
“Vybz wrote Todd a letter a few months ago and express his desire to form back their partnership,” the source said. “Todd was always a close friend of Vybz, so it was not hard for him to reach out back to him and express his sympathy for his legal troubles, as well as, his desire to get back to business.”
According to the source, the duo plans on reviving the lucrative Street Vybz Rum brand, and possibly introduce new products to the market.
Corey Todd and Vybz Kartel formed one of dancehall’s most envied business partnerships in 2008, which saw the birth of Street Vybz Rum, Daggering Condom, and The Building nightclub, now rebranded Riddim Night Club.
After their split, Todd formed a management and product partnerships with dancehall artistes Beenie Man, Aidonia, Khago, Jah Vinci and producer NotNice. Those partnerships saw the birth of Yaad Swag Rum and Yaad Stout.
Corey Todd later part ways with Aidonia, NotNice, Khago, and Jah Vinci, due to the grueling pressures of running his business ventures.