Rap mogul Diddy is currently in Jamaica for a new venture.
According to reports reaching Dancehall HipHop, Diddy is teaming up with Supreme Promotions, the promoters behind Sting, for a new venture dubbed “Bad Boys Clash.”
“Bad Boy Clash” will be a free event later today at the Lime Light Entertainment complex in Kingston and will feature a sound system clash.
The event will feature some of the biggest names in Jamaican sound system including Tony Matterhorn, Black Kat, Bass Odessy, and Foota Hype.
The winner of the sound clash will walk away with US$20,000 (JM$1.8 million).
Supreme Promotions head, Isiah Laing, says Diddy team contacted him to organize the event.
“We (Supreme Promotions) were contacted yesterday by P Diddy and his team and we sorted stuff out and the permits and everything is already in place,” Laing said.
Kiprich and Tommy Lee will also be at the event.
Diddy, who top Forbes rich list in hip-hop, is the CEO of Bad Boy Records.