Reebok has dropped Rick Ross from its endorsement deal.
Maybach Music Group chief Rick Ross has finally issued a formal apology for his controversal rape lyrics.
Earlier this month Ricky Rozay caught fire from his fans after issuing a vague apology on Twitter.
“I dont condone rape.Apologies for the #lyric interpreted as rape. #BOSS,” Rick Ross tweeted.
“Apologies to my many business partners,who would never promote violence against women. @ReebokClassics @ultraviolet,” Rick Ross added on Twitter.
Those two tweets did not go down well with hip-hop fans. But now the Miami rapper has issued a formal apology for the controversial rape lyrics.
“Before I am an artist, I am a father, a son, and a brother to some of the most cherished women in the world. So for me to suggest in any way that harm and violation be brought to a woman is one of my biggest mistakes and regrets. As an artist, one of the most liberating things is being able to paint pictures with my words. But with that comes a great responsibility. And most recently, my choice of words was not only offensive, it does not reflect my true heart. And for this, I apologize.
To every woman that has felt the sting of abuse, I apologize. I recognize that as an artist I have a voice and with that, the power of influence. To the young men who listen to my music, please know that using a substance to rob a woman of her right to make a choice is not only a crime, it’s wrong and I do not encourage it. To my fans, I also apologize if I have disappointed you. I can only hope that this sparks a healthy dialogue and that I can contribute to it.”
Rick Ross apology came two weeks after several radio stations has indicated that they will be pulling the rapper’s music from their playlist over the rape line on the remix of Rocko’s new single “YounEEnKnoIT.”
“Put molly all in her champagne, she ain’t even know it, I took her home and I enjoyed that, she ain’t even know it,” Rick Ross raps.
Rocko has also removed Rick Ross verse from the single.