Rihanna is not just the most popular pop star in the world today, she is also a global brand behind several products including her iconic fragrance Nude by Rihanna.
The Bajan pop star plans to promote her newest Nude fragrance with an interactive experience before her Houston concert tomorrow at the Toyota Center.
Rihanna is inviting her 29 million fans on Twitter and her 69 million fans on Facebook to share in the experience.
The “Diamonds” hitmaker is asking concert goers to pose for a photo in pose in a specially-design space. They will then upload those photos on Instagram and Twitter in real time and display them in a massive mosaic on a large LED screen.
Fans attending her concert in Houston who add the hashtag #NudebyRihHouston will have a chance to win $5,000 cash.
You can pick up a bottle of Nude By Rihanna at Rihannanow.com