Urban Outfitters was forced to issue an apology after the clothing store offered a blood-stained Kent State University sweatshirt for sale.
There is a difference between being offensive and being edgy and Urban Outfitters learned the hard way.
If you look on Twitter right this moment (Sept 15), Urban Outfitters is the top trending topic and its all because of thus scandal.
The store is known to sell trendy and edgy urban fashion wear, but when do you draw the line?
The blood splattered Kent State University sweatshirt was spotted on the store’s website selling for $129.
But that did not go down well for a lot of shoppers. Many shoppers take it as a insult depicting the 1970 massacre of four students of the University who were protesting Vietnam War.
“We take great offense to a company using our pain for their publicity and profit,” Kent State University representatives said in a statement on Monday. “This item is beyond poor taste and trivializes a loss of life that still hurts the Kent State community today.”
Urban Outfitters has since withdrew the sweatshirt after it was listed as sold out. The store has also issued an apology via Twitter.
Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It (cont) http://t.co/o3oKyPJFu8
— Urban Outfitters (@UrbanOutfitters) September 15, 2014
This is the statement.
“Urban Outfitters sincerely apologizes for any offense our Vintage Kent State Sweatshirt may have caused. It was never our intention to allude to the tragic events that took place at Kent State in 1970 and we are extremely saddened that this item was perceived as such. The one-of-a-kind item was purchased as part of our sun-faded vintage collection. There is no blood on this shirt nor has this item been altered in any way. The red stains are discoloration from the original shade of the shirt and the holes are from natural wear and fray. Again, we deeply regret that this item was perceived negatively and we have removed it immediately from our website to avoid further upset.”
Urban Outfitters are selling a “vintage” Kent State jumper, blood splatters and all. Nothing says “hip” like murder. pic.twitter.com/tq63ONAniq
— cory zanoni (@cjzanoni) September 15, 2014
Urban Outfitters Makes Blood-Stained Kent State Sweatshirt; Feigns Ignorance After Public Outrage http://t.co/VM0j3VifHk
— MediaResearchCenter (@theMRC) September 15, 2014